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rahul shah

aasani

visuals directed and created for rahul shah's single titled aasani (easiness) released November 2023.

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photography & creative direction: alric fernandes

about the project

aiming to encapsulate the liberty in abandonment through escape, aasani seeks to embrace the easiness and peace of everyday respite as opposed to intervention.

in choosing to maintain a softer colour palette despite the usage of strong colours throughout the images, the visuals aim to retain a sense of melancholy and simplicity permeating the frame.

 

with the track embracing simple manifestations of happiness, the images produced too, look to invoke feelings of home, love, and an unperturbed sense of patience across the frame. 

moreover, the motivational usage of natural light and soft shadows across the images aims to resonate with the viewer by invoking a welcoming nostalgia permeating the frame.

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